Chevrolet Featured in the Transformers Movie for the Fourth Time

If some is good, then more is better. That is the motto when it comes to Chevrolet vehicles being featured in director Michael Bay’s big screen adaptations of Hasbro’s Transformers. The latest movie is titled “Transformers: Age of Extinction” and will feature some recognizable vehicles from the Chevrolet lineup.

Transformers

Most notably the bright yellow Camaro, better known as Bumblebee, will return for the fourth installment of the film franchise. This time he will take two different forms, as a heavily modified 1967 Camaro SS and a futuristic concept Camaro.

“The Transformers movies have been a great partnership for Chevrolet by allowing us to introduce our vehicles to new fans, young and old, around the world,” said Tim Mahoney, chief marketing officer, Global Chevrolet in a Chevy press release. “Now for the fourth time, you’ll see a Camaro as a heroic Autobot, a fitting role for one of the stars of Chevrolet’s lineup.”

Other Chevy cars turned Autobot will include the all-new 2015 Chevrolet Trax – a blend between the agile handling and fuel efficiency of a compact car and a the cargo room of a SUV – and the 2014 Chevy Sonic – Chevy’s entry into the ever-popular small car lineup.

While we can’t promise you your next Chevy car from Suski Automotive will help save the world by transforming into a giant robot, what we can promise is that we will give you a great inventory and low prices on cars that look like they could.

The 2014 Buick Regal Turning Heads with its Amazing Performance

The 2014 Buick Regal is turning heads everywhere it goes. Maybe it is 259 hp and 295 ft-lbs of torque or the fact that it gets an EPA-Estimated 21 mpg/30 mpg (City/Hwy). Of course it could be something that is not even related to the performance of the car like this YouTube video Buick enlisted Kurt Hugo Schneider to make.

Using just a 2014 Buick Regal GS and people dribbling basketballs, Schneider was able to produce the entire beat that you hear in the video. As part of Buick’s Surprising Performance Campaign, the video was made to showcase the brand as one a younger generation can connect with as much as older ones.

Personally, we here at Suski Chevrolet Buick think that it does just that. While it doesn’t speak to the luxury appeals of the 2014 Buick Regal GS available – the Regal GS features leather seats with sport front seats, a multi-level heating driver and passenger seat, front and rear parking sensors and more; it still works to make you want this car.

Browse the different Buick Regal Models and features to see what you are missing. Come out to our dealership and one of our experts will put you behind the wheel to let you experience its amazing performance for yourself.

New Jobs Created in Michigan Thanks to General Motors

GM creates jobs

There is nothing we at Suski Chevrolet love more than good news, okay besides selling you amazing Chevy and Buick vehicles. But as far as the good news goes, we have only General Motors and Chevrolet, specifically, to thank. The company announced that they plan on adding 1,400 jobs right here in our great state of Michigan.

In what is planned to be a $450 million investment, GM is focusing on the newly redesigned Chevy Volt. By adding a second shift to their Hamtramck plant where the Volt as well as the Malibu and Impala are made, more jobs will be created. Additionally, there will be investments made into the Brownstown Township factory which produces the Volt’s battery. More information on this plan is laid out in this Detroit Free Press article.

At a luncheon event in Detroit attended by Gov. Rick Snyder, Detroit Mayor Mike Duggan and high ranking representatives of GM and Chevrolet Gerald Johnson, GM North America Manufacturing vice president, had this to say about the investment in the re-imagined Chevrolet Volt in a GM press release about the event.

“General Motors is committed to building award-winning products and developing technologies in America, which helps to grow our economy from a resurgent auto industry. These investments will help the next-generation Chevrolet Volt build on its position as the leader in electrified propulsion.”

To check out the Chevy Volt for yourself, visit our website to browse our online inventory and model overviews. We hope you enjoyed this great news for Michigan as much as we enjoyed bringing it to you.

Chevy’s #TheNew Campaign – 2014 Traverse is the New Family Room

2014 Traverse

We took a little break from blog posts on Chevy’s #TheNew advertising campaign, but this week we bring you our second to last focus model: 2014 Chevrolet Traverse. The 2014 Traverse is focused on family, especially being versatile enough for all kinds of different families and how the Traverse is built to keep them safe.

The “New Family Room” is the name given to the 2014 Traverse because, as stated before, there is an emphasis on this model being branded a family car. As Chevrolet puts it, the “Traverse is a mid-size SUV that brings you all of the amenities you could want in a vehicle, and some you wouldn’t expect.”

Some of these available amenities include a flip down Panasonic screen and DVD player with an added option of a head restraint DVD system. Also, Chevy MyLink featuring the ability to stream Pandora, the ability to connect your devices via USB ports or Bluetooth, as well as GPS options. The 2014 Traverse is also available with a wireless network interface to turn it into a mobile hotspot.

In Chevy’s commercial featuring the Traverse, they also emphasize the SUV’s 5-star safety rating and accolades from J.D. Power. Check it out on Chevy’s YouTube page.

To see the “New Family Room” 2014 Chevrolet Traverse for yourself or schedule a test drive, come into our showroom or visit us online.

2014 Chevrolet Traverse: For Any Size Hero

 

“Captain America: The Winter Soldier” is destined to be one of the biggest blockbusters of the spring. After the millions of dollars made in the successful Marvel movies which attribute their comic book heroes in feature-length action films, it’s easy to see why.

Chevy has taken an interesting angle in partnering with the film. Check it out for yourself:

If you have seen the actual trailer for the movie, you’ll know that the spoof goes almost hand in hand with the real thing. This commercial is not your typical car commercial, simply showcasing the new features or portraying how happy you could be driving it. But, rather it creates brand equity by playing on the kid in all of us combined with some good natured humor.

Even down to the tagline that “for whatever size your hero takes, there’s the Chevrolet Traverse,” Chevrolet got this one right. They didn’t even have to mention the Traverse’s class-leading 116.3 cu. ft, cargo room or safety features like “Forward Collision Alert and Lane Departure Warning” in order to help sell the SUV.

While we can’t promise you’ll feel like Captain America while driving a new Chevrolet Traverse, we can promise that you won’t regret coming in for a test drive at Suski Chevrolet Buick.

Death, Taxes… Potholes!

potholes

What do Death, taxes and potholes all have in common? They are unavoidable this Spring. According to Benjamin Franklin, the age-old saying is, “In this world nothing can be said to be certain, except death and taxes.” Well, ask any driver this time of year and potholes feel pretty certain too.

You swerve to avoid them and take alternate routes; anything you can do to stop from hitting potholes. What if there was a much simpler solution to the problem; buying a Chevy.

At Suski Chevrolet, we would never suggest hitting potholes on purpose because they can do real damage to your vehicle. However, you can feel at ease when you inevitably do hit one because the fine people at Chevrolet have been testing their vehicles at the General Motors Milford Proving Ground for years.

The Milford Proving Ground consists of intentionally run-down road conditions and man-made potholes “ranging from mildly annoying to chassis-rattling” as stated in a Chevrolet press release. Engineers then test how the vehicles react to the stresses of potholes in order to better prepare each vehicle to handle them.

The insights from this testing, helped refine the different features of cars like the 2014 Impala and 2014 Malibu so that weight transfer is more closely maintained. This is a big factor in what causes you to feel the pothole you just hit.

While it would probably take a tank to be 100% pothole proof, we’re happy to sell some of the most adept vehicles at handling the often pothole covered road ahead.

Chevy’s #TheNew Campaign – 2014 Impala is #TheNew Sanctuary

 

After last week’s hiatus to inform you all about Chevy Truck Month,
we’re getting back to  Chevy’s #TheNew campaign. This edition is all about finding piece and quiet in the “New Sanctuary,” the 2014 Impala.

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Chevy knows how noisy life can be in your home with young children with all of their many hobbies. They know that the last thing you want when you get a night away is the noise of the outside world when you’re driving. This is especially true if you’ve got a babysitter and you can’t wait to find some quiet. It is that line of thinking that inspired them to make the 2014 Impala the “New Sanctuary.”

What makes the 2014 Impala so quiet is the fact it has “acoustic-laminated glass” and “triple door seals.” So although the boy in the commercial may not be getting better, you can count on Chevy to continue to better your driving experience any way that they can.

The totally redesigned 2014 Impala is available in three distinct trim levels, each featuring the peace and quiet you desire. To hear the difference come into Suski Chevrolet and test drive the 2014 Impala today!

 

Chevy Truck Month is Packed Full of Specials

Chevy Truck Month

To Chevy fans, March means one thing and one thing only… It is officially Chevy Truck Month 2014. With Chevy Truck Month comes great specials on the 2014 Silverado, one of the most dependable and fuel efficient trucks on the market.

It isn’t just our opinion that Chevy Silverado is one of the best trucks for the money; it is the 2014 North American Truck of the Year. As if getting the truck of the year at a better than usual price wasn’t incentive enough, you should read about the tremendous resale value of the 2014 Silverado according to KBB.com.

You may be wondering what exactly the Chevy Truck Month 2014 specials entail so head over to Chevy’s Truck Month page on their website for the complete details. Although some terms and conditions apply, you may be eligible to get $7,541 in total Truck Month value.

Also stop in to see us at Suski Chevrolet either at our dealership or online, to take full advantage of Chevy Truck Month 2014. Browse all of our available 2014 Chevrolet Silverado models and take a test drive or two in order find the perfect truck for you!

 

Chevy’s #TheNew Campaign – 2014 Malibu is the New Mobile Device

The New Mobile Device

A new week means a new opportunity to delve deeper into Chevy’s #TheNew advertising campaign. This week it is all about the “New Mobile Device,” the 2014 Malibu.

With this portion of “The New” campaign, Chevy is challenging the idea of a mobile device. People are becoming increasingly attached to their cell phones and mobile devices, but Chevy actually wants you to experience the thrill of driving somewhere in the 2014 Malibu, not be too concerned with what’s on your phone. This notion is clearly displayed in their commercial.

As you could see in the commercial, one of the main selling points of the 2014 Malibu is the all-new Ecotec® 2.0L turbocharged engine with 259 hp. Its four cylinders give it 295 lb.-ft torque and offers an EPA estimated 30 mpg.

There are seven different trim levels of the 2014 Malibu available at Suski Chevrolet so
to see the “New Mobile Device” for yourself or schedule a test drive, come into our showroom or visit us online.

Chevy’s #TheNew Campaign – 2014 Cruze Diesel is the New Efficient

2014 Chevy Cruze Diesel

Continuing with the series of blog posts on Chevy’s #TheNew advertising campaign, we bring you are second focus model: 2014 Chevy Cruze Diesel. As a part of “a whole new line up, for a whole new world,” the Cruze is changing the way we look at fuel efficiency and the idea of using diesel engines.

The “New Efficient,” is the name given to the 2014 Chevy Cruze Diesel. The feature of the 2014 Cruze which makes it so efficient is the use of a Clean Turbo Diesel engine. The engine features new technology ranging from exhaust gas recirculation, selective catalyst reduction to a particulate filter. According to the Chevy website these features “generate at least 90% less Nitrogen Oxide (NOx) emissions than previous generation diesels and very low particulate emissions.”

In Chevy’s commercial featuring the Cruze Diesel, they emphasize the fuel efficiency. They do this by stating that a gas station shouldn’t know you by name because you stop in so little. Check out the commercial for yourself.

To see the “New Efficient” 2014 Chevy Cruze Diesel for yourself or schedule a test drive, come into our showroom or visit us online.